Since 1982, Gould has either authored or co-authored over thirty books published in North America and Europe. Subjects range from cultural history to tourist guides, crime stories to major anthologies, compelling biographies to original humour and satire.

Gould also knows business. Over the past decade, he has "ghosted" or co-authored a dozen books with major investment planners, entrepreneurs and business people. Because he has been published by some 15 houses in Canada, the U.S. and the U.K., he knows how to get books professionally published. And because his forte is humour and satire, Gould knows how to make life stories and corporate histories sing and dance off the page.

Fodor's Toronto, thoroughly re-written in 1989 and updated bi-annually, is part of the internationally-respected and distributed line of Fodor's travel guides. It entailed major research on the architecture, theatre, sites and sights of Toronto, as well as day excursions to Niagara Falls, Niagara-on-the-Lake and Stratford, spotlighting the latter two cities' world-famous theatre festivals.

As an authority on theatre, Gould was chosen to co-author First Stage: The Making of the Stratford Festival, with Tom Patterson, its founder. Patterson shares his remarkable and almost unbelievable story of how he created the festival -- from a miniscule $125 grant from his City Council to a multi billion dollar event. First Stage was later reprinted twice in paperback, and was shortlisted in 1988 for the revered Trillium Award, which is given each year by the Canadian Ministry of Culture and Communication to honour Excellence in Ontario Writing.